Rayleen Orlando is Chief Executive Officer of VOC Associates and responsible for formulating long-term strategies and overall direction of the company. Since cofounding the firm nearly 10 years ago, Rayleen has defined VOC’s vision as a leader in the healthcare planning niche. With a diverse background in construction, healthcare, and personal training, she inherently understands the two most valuable assets of an organization are its clients and employees.
In addition to raising her three children, Rayleen paints silly pictures, reads ridiculously long books and keeps herself in motion with yoga, weightlifting and hiking.
Chris Orlando, BSN, RN has a diverse background that extends beyond his service as a clinician. He is an EntrepreNurse, inventor, and a Certified High-Performance Coach.
A graduate from the University of Toledo, Chris earned a Bachelor of Science of Biology in 1995 and a Bachelor of Science in Nursing in 1998. After spending years at the bedside in the critical care arena, Chris served as a Clinical Specialist for Medline Industries and GE HealthCare, assisting clients across the U.S. He is a serial entrepreneur who has co-founded multiple companies, including VOC Associates, LLC.
VOC Associates is a premier healthcare consulting firm that provides complex planning and activation services for hospitals, laboratories, and clinics. As a hands-on leader, he saves project teams time, money, and pain during design and construction and minimizes the stressors for clinical teams as they prepare to occupy the new facility.
Active in his community, Chris enjoys mentoring other entrepreneurs and local non-profit organizations. Along with inventing products and creating solutions for problems, he likes to stay in motion and consistently test his personal limits with hiking challenges, cycling, and physical fitness.
Dan Norman is a Director of Implementation Services at VOC Associates, where he manages Implementation, Procurement and Building Load activities for various hospital and dental school projects. Dan is a Navy Veteran who was honorably discharged in 1986.
Dan has successfully completed projects at several large Hospital and Dental schools (ie. Cleveland Clinic, Case Western Reserve, and the University of Iowa). Dan is a strong supporter of what VOC stands for, the Voice of the Customer. Dan will listen to his customers’ needs and expectations and make sure everyone works as a team to ensure the projects are a success.
Dan is an avid bike rider, who rides for several charities every year. He is from Stow, Ohio.
Danielle Benford is a Senior Vice President at VOC Associates, where she leads multiple teams, including managing Activation, Transition, Implementation, and Medical Equipment services.
Danielle has worked with multiple healthcare, dental, and lab facilities across the United States, and earned her BA from the University of Iowa in 2007. Danielle has studied LEED Design Principles and Evidence-Based Design (EDAC) throughout her tenure in the healthcare and construction fields. Danielle enjoys working with people from diverse backgrounds and loves solving complex and challenging problems that arise on various projects. Danielle is excited for the future of VOC Associates and is thrilled to be part of a supportive and cohesive team that only wants the best for each other.
Danielle spends her free time attending her daughter’s dance events, being a dog & cat mom, and winning Fantasy Football championships. Danielle is located in the Iowa City, IA area.
Jodelle Dougherty is a proud United States Navy veteran and graduate of Hamline University with a four year Paralegal Certificate (BA). She has a background that includes general contracting, ready mixed concrete, and general equipment planning prior to becoming a full-time Medical (Dental) equipment planner, which she has been doing since 2007.
Jodelle has successfully worked on a myriad of projects including a VA in Denver; an Indian Health Services in Eagle Butte, South Dakota; a large multi- stage OSHPD remodel/addition in Salinas, California; specialty labs at Mayo Clinic in Rochester, MN; and several dental schools. Jodelle’s spectrum of experience has assisted her in working with even the most challenging clients/users with a positive attitude and outcome.
Jodelle prides herself in adapting her planning process to best serve each client’s needs – every project has its own needs and limitations and is treated as such. She loves her job and that shines through in every project she participates in.
Jodelle recently left her hometown of St. Paul, Minnesota for a new and exciting adventure in New Orleans with her husband – it’s all about warmer weather, music, wonderful food, and family.
Desirae is a Transition Project Manager here at VOC. She hails from Iowa City, Iowa – home of the Hawkeyes (Go Hawks!). She manages and executes transition planning, implementation, and activation on projects large and small. Her work is every bit as detail oriented as she is. Desirae strives to make the project process simple for end users by using her experience and expertise on the job to handle all of the complex details that are sure to come along. Desirae is committed to alleviating stress and finding creative solutions to maximize everyone’s time and bottom line on a project.
In her freetime, Desirae is busy raising her two kids, Brooks – 3, and Briar – 2, with her husband Logan. She loves baking, home organization, and long strolls down the aisles at Target.
Laura is an Assistant Transition Project Manager here at VOC Associates. Laura has great relationships with everyone she meets, including the vendors distributing incoming medical equipment and the warehouse where we secure the medical equipment for upcoming projects. Tracking incoming shipments and meeting all the needs necessary is important to ensure each project can have a successful opening day! Laura has 10+ years of experience in the transportation and logistics industry.
Laura specializes in coordinating the delivery and removal of special commodities and equipment. Laura works hand-in-hand with Dan Norman securing building load activities for various hospital and dental school projects. Laura loves her job and is grateful to be working alongside such wonderful coworkers.
Laura’s positive outlook is a great asset to have on the team. Laura has lived in some of the most beautiful suburbs near the coast of Lake Erie in Cleveland, Ohio her whole life. Laura is enjoying raising her teenage children and all the fun that comes with that. She has been with her husband for 20+ years and believes “When we are no longer able to change a situation – we are challenged to change ourselves.” -Viktor E. Frankl-
Bryanna Parker is a transition project manager by trade who is detail-oriented by nature. Her passion for her work sets the tone for her to thrive here at VOC. Creating project schedules, coordinating contract agreements, and developing training programs are among the list of expertise. Her solution-focused approach eliminates operational barriers for assigned clients. Bryanna displays integrity, kindness, and hard work in every project, vendor relationship, and professional environment.
While she’s passionate about her career, in her spare time she enjoys being home with her family. Together, Bryanna and her husband Joshua reside in Streetsboro, Ohio. They have a teen tod 2-year-old daughter named Oakleigh who can read, count in Spanish & enjoys yoga.
Danny is one of our Medical Equipment Planners here at VOC Associates. He earned his Bachelor of Science in engineering from James Madison University (Harrisonburg, VA) and his Master of Science in biomedical engineering from East Carolina University (Greenville, NC).
Prior to joining the VOC team, Danny worked for UVA Health in Charlottesville, VA. During his time with UVA Health, Danny worked on various capital projects, including the University Hospital Expansion Tower, and their state-of-the-art Orthopedic Outpatient Surgery Center.
With his technical background and understanding of clinical workflows, Danny uses his skills to provide planning solutions that incorporate all aspects of healthcare. His perspective is – “Healthcare is more than just patients and providers. Healthcare is about all team members who enhance patient-care experiences and environments, whether it is before, during and/or after patient care.” Danny’s methodical problem-solving approach allows him to provide critical input and feedback to design and engineering teams to capture clients’ medical equipment needs. He enjoys working with end-users to develop solutions that optimize their workflows and patient-care areas.
During his spare time, Danny enjoys going on long walks with his partner and dog, reading, hiking and camping. He also enjoys visiting his family in Virginia, North Carolina, Florida, California, Hawaii and abroad.
Sean Pack is an Implementation Project Manager here at VOC. He is a proud graduate of Tiffin University and lives in the western suburbs of Cleveland, OH with his wife Colleen, daughter Emily, and son Ryan. Sean has over 20 years of construction experience in both residential and commercial, primarily as a project manager and loves to provide handyman services to family and friends in his spare time.
When not working with tools, Sean enjoys mountain biking.
Sean’s role at VOC includes tracking equipment and leading load-in activities for healthcare construction projects. Sean’s goal as a project manager is to ensure the process goes smoothly and according to plan. This includes not only listening – but being available to listen, providing solutions to issues and challenges that arise, following through until resolution, and constantly learning.
Roslyn Francois joined VOC Associates in July 2023 as a Medical Equipment Planner. She comes to VOC with over 20 years of Equipment Planning, Procurement and Transition Planning experience. Prior to joining our team, Roslyn served as a Transition Planner and Medical Equipment Consultant on numerous hospital projects across the country including California, Illinois, Oklahoma, and Washington state. She earned her Bachelor of Science in Biomedical Engineering from Louisiana Tech University and MBA in Health and Medical Services Administration from Widener University in Pennsylvania.
While Roslyn enjoys being a part of teams that bring hospital buildings to life, she is also passionate about helping people stay out of them. As a certified wellness coach, her grassroots efforts in health promotion stem from a deep sense of mission and purpose. In her spare time, Roslyn also enjoys travel, personal development seminars and real estate.
Natalie is an Assistant Implementation Project Manager here at VOC. She lives in Iowa City, Iowa, and loves her agriculture-rich state. Receiving a double BA in English and Linguistics at the University of Iowa, Natalie is all about communication and organization. She strives to ensure equipment is tracked correctly, daily updates are provided for the project, and helps to confirm moves go smoothly. Her get-it-done attitude and adaptability assist with moves staying on task and meeting tight deadlines. Natalie displays honesty, hard work, and detailed coordination in every project, vendor relationship, and professional environment.
When not working Natalie enjoys spending time on her grandparent’s farm riding horses and volunteering at local 4-H Horsemanship clinics. She and her partner are also avid hikers and enjoy many weekends outdoors.
I love working for VOC Associates because I have been able to attend things for my family that would have been almost impossible at other places.
My professional and personal values are always validated. The work-life balance at VOC is unmatched.
Small Group of Team members working together to ensure for the success of the company.
I love VOC because my coworkers are wonderful to work along side and always ready to lend a hand in need.
We stand for the Voice of the Customer, but really everybody’s voice counts.
We’d Love To Hear From You.
Our equipment planning experts are prepared to discuss how our services can benefit you and your facility.
Get in touch with our medical and dental equipment experts. VOC understands this challenge and provides customized planning and transition services to minimize the impact to your team and ensure a successful outcome.